How to Create a Personal Brand

  July, 2017  

Businesses build brands for products, services, and experiences to illustrate what they have to offer and what the customer can expect. For business professionals, building your own personal brand shows the value you bring to your audience. Your audience may include clients, coworkers, community members, or business partners.

As the digital world continues to expand, the internet and social media have become main channels for communicating brands. Here are a few tips on how to strengthen your personal brand online:

Be authentic. Your online brand should portray the real you because authenticity is crucial. You have to be the same person you are online. What do you want people to associate your name with? It could be your experience, a special skill set, a large professional network, or your knowledge in a specific industry. Once you drill that down, you can focus on that aspect of yourself and communicate it online.

Choose your platforms. Social media is one of the most effective ways of engaging with an audience. YouTube is practically required now because people can really get to know you through video. Having a personal website is one of the best ways to build your ranking on search engines, so buy a domain name with your name and several variations of it. No matter the online platform you choose, make sure that every social media post, blog, tweet, and photo you publish online strengthens the personal brand you are trying to create.

Blog . Create a blog that provides your targeted audience with relevant content that illustrates your value. Try to update it at least twice a week, and if that seems too timely, consider having some guest bloggers. You can post your blogs onto your online platforms and see out opportunities to post to industry websites and newsletters. LinkedIn allows you to set yourself up as an expert adviser when you regularly submit articles.

Utilize existing connections. Look to your college or your company to see how you can utilize their online platforms as a way to tell your story. Is there an alumni newsletter that you can be a guest in? Does your company have an existing blog that you can publish informative articles to? They are most likely searching for content and you could get your personal brand out there – it’s a win-win!

It’s important for a business to meet their customers’ expectations if they want to maintain a positive brand image and continue to grow. It’s just as important for you to live up to your personal brand, online and in person, so you can build strong relationships and continue growing as a professional.


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This article is for informational purposes only and is general in nature. It’s provided for educational purposes only. The information contained herein may not be applicable to every situation or jurisdiction, and we encourage you to consult with your professional advisor prior to acting on information contained herein for advice applicable to your specific situation. Camden National Bank makes no representations as to the accuracy, completeness, timeliness, suitability, or validity of any information presented.